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OLAM – Joanes 70th Anniversary Celebration

Published: November 2016

Last November 3rd., Joanes celebrated its 70th Anniversary with a special event at its facilities and offices in Ilheus to which Gelfix S.A. was cordially invited as its distributor for the Argentinian market. During these celebration days, the guests participated in different trainings and conferences, and important announcements were made:

- Innovation Center opening:All our customers are cordially invited to visit this modern new center and to use its services and facilities to work on cocoa products, applications and developments.

- Important investment announcements channeled to modernize the industrial facilities and production lines.

- New black cocoa powder AJ11PK presentation and launch.The first alkaline powder in the global market, without sodium added!

- New Joanes logo presentation.

In this way, OLAM Group –who acquired Joanes in October 2015- confirmed its great enthusiasm in making Joanes a world leader in cocoa by-products in the region and its commitment to the local cocoa farming communities.

Hereunder you will find some pictures of this event and a link to the announcement of AJ11PK.

The new Innovation Center inaugurated during the event.
The new Innovation Center inaugurated during the event.
Cocoa, from pods to seeds.
Cocoa, from pods to seeds.
Some steps of the cocoa derivatives production.
Some steps of the cocoa derivatives production.
New Joanes logo.
New Joanes logo.
Mr. Strauss with one cocoa farmer.
Mr. Strauss with one cocoa farmer.